4 Good Reasons Your Business Should Be Blogging

29 September 2016

Adi Young

Written by Adi Young | @adiyoung

This article will give you 4 good reasons your business should be blogging. Blogging is something that can help you reap many online benefits for your business, no matter what it is that you do. Not only will blogging help you reach and engage with your customers, but search engines will love the flow of new content and are likely to find your website for many user queries. 

Here are 4 good reasons your business should be blogging;

1 - Blog to Build Relationships with your Customers
By writing blog posts featuring information relevant to your business, you will become to be recognised by your customers as an authority on the topic you write about. This in turn will build a trust with your customers, building trust in your brand, and belief in your business. When you blog, customers and potential customers will be able to leave comments, to which you can respond, and again build relationships and even generate leads to then follow up. If your posts are interesting or informative enough, it will give people a reason to continue to visit your blog and website, and your business will always be in the forefront of their mind.



2 - Blog to Improve Your Google Ranking
By producing a constant flow of high quality and relevant content, the search engines will begin to favour your site over your competitors. A blog will not only help drive traffic to your website through SEO, but people may very well begin to share your content too. You can also decide to focus on certain keywords in order to drive traffic to a specific landing page on your website. By combining blogging with social media outlets such as Facebook and Twitter, Google and other search engines will begin to rank you higher for specific user queries.

3 - Blog to Establish Yourself as an Authority
By writing about topics related to your field of expertise, and business, you will soon be able to establish yourself as an authority on the topic. Blogging is an excellent way to demonstrate your knowledge, and show people just what they are paying for when they do business with you. They are investing in not only the service or product, but the business as a whole. People who come across your blog, and see your vast expertise in your niche area, will then have good reason to consider using your services in the future.

4 - Blog to Communicate Your Company Message
Blogging allows you to voice your opinion on all sorts of topics. Depending on what sort of business you run, writing a regular blog gives you an opportunity to discuss current affairs, as well as communicate where your business stands in relation to these. As well as this, it is the perfect platform to write about new things happening in your business, ideas you might soon be implementing, as well as letting people know your take on your business and how you believe in doing things.

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