4 Pointers to Help You Build a Mailing List

19 October 2016

Adi Young

Written by Adi Young | @adiyoung

Targeted email lists are one of best ways to directly engage your audience, generate return traffic to your website or increase e-commerce sales. One of the easiest and most effective ways to build your email list is through a simple form on your website that allows visitors to quickly sign-up by entering their details. 

Here are 4 pointers to help you build your targeted mailing list on your website or blog:

1 - Keep Sign-up Simple
You don’t need to ask for too much information right away. Learning more about your reader can be done later with follow-up emails and targeted incentives. For now, all you are interested in is collecting minimal information like a name and an email address, without interrogating your reader. Help them complete the form by removing all possible barriers (i.e. requesting too much personal information) making the signup process quick and hassle-free. 

incentive email

2 - Incentives 
We all love a freebie - especially one that adds real value to our lives or business. By incentivizing visitors with a gift (a free download), voucher code (25% off your next order) or subscriber-only content, they will be encouraged to stop and instantly react to your sign-up request, in exchange for the ‘golden ticket’ - their name and email address. 

3 - Auto-responders 
Research by GetResponse has shown almost 75% of new subscribers expect a brand to respond immediately after they sign up. You should setup an auto-responder on your sign-up form to instantly reply to your new list member. Now is the perfect opportunity to give a little extra value or up-sell other related services which your new member could benefit.

mailchimp

4 - Keep going
As with all digital marketing, building your mailing list takes time and patience. Regular well-planned email campaigns will help keep your audience connected and fully engaged with your products, services and brand. Software like Mailchimp will able you to measure the effectiveness of your campaigns by analyzing and understanding your member’s behaviour. You can determine which users are interacting with your campaigns, and which are not.

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