5 Simple SEO Tips For Your Website

15 August 2016

Adi Young

Written by Adi Young | @adiyoung

SEO, (Search Engine Optimisation), can seem daunting for the novice website owner. Despite the fact that it is a very specialist field, it is relatively easy to optimise your website, with minimal research, time and effort.  

Here are 5 simple SEO tips for your website that you can, and should, do - right now!

1- Plan Your Keywords and Phrases
There are various keyword tools that can help you find what people search for most within your niche. You should decide on 2 or 3 keywords that suit each page of your website the best, and if you are a local business you should ensure that you mention your location within your keyphrases where appropriate. Eight Zero mainly provide SEO services in Nottingham, so we can make sure this is known to the search enhines by adding our area or region to the page. 
Put yourself in the shoes of the user, and your target market, and ask yourself what you would type into the search bar when looking for your goods or services.



2- Edit Your Title Tags
Title Tags hold a lot of weight with the search engines when it comes to SEO. The Title Tags should be no more than 65 characters, so you can make sure that you get your keywords in there too. The text you see at the top of your browser bar is what  has been put into the Title Tags, and this is something that search engines such as Google tend to pick up on when users are looking for keywords and phrases. You should make sure each page has it's own unique Title Tag too, do not just duplicate them. 

3- Create Relevant Page Titles
The page titles that you create should be relevant, and also include your chosen keywords, and/or phrases. There is no restriction of characters on a page title, and in terms of HTML code, the page titles goes within the tags. Sub page-titles are defined with and so on, and sub page-titles have a good amount of value when it comes to search engines and so these should also contain relevant keywords.

4- Edit and Optimise Your Page Content
Search engines such as Google look for high quality content, written with expertise. Ensuring that your content is original, high quality, and created on good authority will give your website better rankings. The content should contain the keywords you have decided on for each page, however it is important that you still write in a natural way - for your readers, rather than for the search engines. Keyword saturation will be penalised by Google, and so make sure that you don't exceed about 2-4% of keyword density.

5- Use Image Tags
Image tags are often ignored by website owners, but this is another way that you can get your relevant keywords noticed by search engines. Image tags are also known as Alt Image Tags, and the text you put in is the text that is seen when you hover over the image with the mouse. All sorts of graphics and buttons are also classed as images, and so be sure to insert relevant tags for all of these on each page, and on the main template.

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