Five Reasons you Should Partner with a Local Web Design Company

16 November 2018

Adi Young

Written by Adi Young | @adiyoung


In today’s day and age, having a website is essential to conducting good business. Having a great website is even better and will help your business even more. However, it is often something that companies let slide, as it’s not a skill that many people have. 

Many companies look to larger website designers in order to help them out. But you don’t always need to do this. In fact, sometimes it’s better to go with a smaller, local company. 

Here are my five reasons why you should partner with a local web design company.

They know how to generate local traffic

When running a business where you want to reach customers and clients in your local area, a local web designer will be perfect. For example, if you have a shop somewhere, or are offering a service, then attracting local people or footfall is necessary for good business. 

Local web design companies will have a good base knowledge of the area that you want to target, and have probably promoted other products and services in this area already. Larger web design companies will work at a more national level, and while they produce good work, they won’t know specifically what will work for your location. Larger companies often overlook the smaller details that you need to generate local traffic. Local companies know how to make sure your web presence relates to local customers, local events and the demographics of your target audience.

You can meet them face to face

Generally, when working with a larger web design company, you will have to communicate via phone, email or Skype. When you choose a local company, you will have the opportunity to meet them face to face which often makes a world of difference.

Face to Face Web Design

Eight Zero meet and help all kinds of local business in Beeston and throughout Nottinghamshire with design, SEO and marketing.

Talking to people face to face gives them a better understanding of what you want, and gives you a better understanding of what they can do. Sometimes, talking to someone online creates miscommunication – especially when it comes to the finer details. Talking to someone in person gives both parties a chance to talk through any issues and make sure that both sides are being fully transparent. 

They know your audience and competitors

More often than not, the staff of a local web design company lives in the area that you’re trying to reach out to. This means that they are also part of your target audience. So they will know who you’re trying to reach, and what kinds of things your website should do in order to achieve this. 

They will also have some knowledge of your local competitors and what they’re doing in order to attract the same clients. This knowledge and experience is invaluable as it’s not something you would get with larger companies. Larger web designers will have a general understanding of the competition, but no insider knowledge – which can make the difference between an okay website and a brilliant one.

Local Web Design Knowledge
Local Web Design companies can offer invaluable knowledge.

They know the right people

Local web design companies will generally work with anyone – regardless of industry or business. This means that they make contact with a lot of people who could potentially benefit you in some way. They usually form a more personal relationship with each of their clients which means they will feel more comfortable in passing on their details to you, or vice versa, if they know the two companies would work well together. 

Investing back in the local economy

As someone who runs a local business, it makes sense to support other local businesses. Your investing back into your local economy which will not only generate better incomes but will also demonstrate to the community that you’re having a positive impact. As a local business owner, you can also create a great community of local businesses that support each other.

Contact Eight Zero today if your business is in Nottingham and would like to generate more business using local SEO. 

Or give us a call on 01158 967 855 to discuss your local web design requirements or local SEO services.

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