The Importance of Your Business Website

12 July 2018

Adi Young

Written by Adi Young | @adiyoung


In today’s world, having a professional website is a must for any growing business. Even the most established business will benefit from having a website. A website is a collection of pages which explain exactly what you do, who you are, your value proposition, and showcase any products or services that you offer, which may include images, customers testimonials and your contact information.

With a website you will open amazing opportunities to expand your business, but without, you will lose out to competing businesses who do have an online presence. 

Here are my to reasons (and a bonus reason for luck) why your business should invest in a purpose built website.

Money Saving

Owning a bricks and mortar store can be susceptible to more traditional costs. Things like insurances, unforeseen bills, theft or damages. When you have a website, you know exactly how much it will cost you each month and this is unlikely to change. Having a website will mean you can accurately estimate outgoings and save money instead of having a traditional shop.

Globally, 24/7

Having a physical shop or store means that you must make sure someone is there to manage it.  Obviously, you can’t have people all around the clock, but with a website you can make sure that customers have access your products and services at any time of the day, from anywhere on the globe (if they have connection to the internet of course). 


Your business becomes global once it's on the internet 

This means that you don’t have to waste man hours by hiring staff – as the website will be there regardless of how many staff you have. 

Trust Is Everything

Having a professionally built (and maintained) website for your business allows your customers to see exactly who you are and what you stand for. In the age of the internet, having a website is the difference between being a credible brand or a not so credible brand. 

Most people will go online to seek products and services they require and decide how good they are based on how a business is presenting their online offerings. If your business delivers well, people will leave positive reviews or feedback which help spread the word to the next person who is deciding whether to engage with your business. If you want to prove your worth as a trustworthy brand, a professionally built business website is a must!

Opportunities and Limitations

If done correctly, having a professional online presence which clearly engages your customers and contains vital conversion pages can certainly help boost your sales. It will do this by providing your customers with another place where they can purchase your product(s). If you only have a physical store, then you are limiting your sales to people who live nearby or footfall which pass by your shop.

When you have a website anyone from anywhere in the world can purchase your product and help to increase sales. It enables your customers can come back again and again without ever leaving the comfort of their home. Not just that, but it gives new customers a chance to find out you exist. 
For example, if you sell Boot and shoes and someone does a Google Search for shoes, they may stumble across your website and buy from you.

On the other hand, if you don’t have a website there is no chance that they will be able find you and you are highly unlikely to draw new customers in without more expense of traditional marketing channels like telesales or print adverts.

Marketing

Your website allows you to market your business in totally new ways. Gone are the days of putting adverts in the paper to let customers find you, now it’s all about Search Engines, Keywords and Google AdWords. 


Think of new and exciting ways to promote your services to your customers.

There are so many marketing strategies which allow you to reach out to the people seeking your products or services. It means that you can find your target audience with far more ease and get them to visit your site. If your business does not have a website, you are stuck with the classic ways of marketing which won’t reach half as many people. 
Ultimately, having a website is a must for any credible, professional business. There are so many reasons why investing in a professional business website is a great idea – those listed above are just some of the most popular. 

The Bonus Ball

Many people may already know your business exist. They might have already purchased before, but sometimes all they need is your phone number as they may wish to speak with you direct.

Many businesses make the mistake of only issuing their number on the contact page. Make sure you clearly promote your phone number at the top of every page, saving your customer time and energy!


Contact Eight Zero today if your business requires a fresh website design. 


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